How It Works

The Element team has developed a roadmap of core release categories – Fusion Series, Lore Series, X-Series. Each release takes a core category whiskey and turns it into an innovative expression by working with the Element Solve panel to test, learn, and retest a release before launch.

The Element Solve panel is composed of like minded industry experts, innovative mixologists, and whiskey enthusiasts who bring their knowledge and spirit of adventure to each release.

Each expression has a purpose. Our goal is to push the boundaries, to look beyond the norm, and to create whiskey that we are truly proud to share with the world.

Test

Each expression variation is sampled, tested, and feedback is incorporated to ensure exceptional results are achieved

Develop

Working with our partner distilleries we source only the best Irish whiskies to blend and finish to achieve the desired quality target expression candidates – this is not myth or magic, its careful and purposeful curation

Identify

Candidate directions are explored by the Element Solve team – our goal is simple: to unearth unique and innovative directions demanded by you.

Listen

Our inspiration comes from many places. Exceptional ideas are around every corner and our community is the beating heart of our co-development process – you speak, we listen.

Release

Once each release has reached maturation its ready to be enjoyed by you – after all that’s why we’re here – to create better whiskey for everyone – enjoy!